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For their first foray into the Japanese market, Nickelodeon, along with Viacom, are bringing their shows to Japan via an over-the-top (OTT) network as well as in mobile platforms.
This will be the media company’s first linear channel after only issuing a Nickelodeon-branded subscription TV channel only accessible through streaming services.
According to Kidscreen.com, the OTT will round up some of Nickelodeon’s most popular animated works like the long-running Dora the Explorer, Spongebob Squarepants, and Teenage Mutant Ninja Titans.
By the first quarter of 2018, Nickelodeon will release the OTT channel via the platform dTV-Channel, an NTT DOCOMO-owned device, which is Japan’s predominant mobile phone operator.
Viacom, Nickelodeon’s cable TV partner, says that the venture will open more doors for Nickelodeon and called it the channel’s “important growth path” into Japan since the country has been known to have a mature subscription TV market.
In addition to the imminent release of the OTT, Viacom, last February, also plans to house six flagship brands, Nickelodeon included, to keep within the public eye. This means offering more TV shows and fleshing out prospective films.
Viacom also intends to deepen existing partnerships to drive digital revenue, which is a testament to the multimedia conglomerate’s experience in the consumer products business. They will also release a short form content unit featuring existing programming and more growing original IP. This will yet be another first for Viacom.
Nickelodeon has been doing well domestically as well. Kidscreen further reports that the company has been dominating the third quarter of 2017 with nine of the ten shows for kids two to 11 category, and four out of five shows for kids two to five.