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Merchandise Brought In for Vampirina’s 28-Million Views Success

  • 2019-05-14 16:25
  • 아시아뉴스통신=Ian Maclang 기자
[Photo source : Wikimedia Commons]
 

Following its 28 million view success, Disney is greenlighting extended merchandise based on the show’s content, rolling out multiple storybooks through Disney Publishing Worldwide.

This will also include dolls, plush, playsets and role-play products from Disney Consumer Products and Interactive Media.



As reported by broadwayworld.com, Vampirina first aired via simulcast in Disney Channel and Disney Junior on the noontime slot (11:00 to 11:30 am). Disney Junior, the show’s primary platform has long since been ranked as the number one preschooler platform with a total of one million viewers.

Meanwhile, 3.7 rating of those viewers are of the 2 to 5-year-old kids demographic, 2 to 8 make up 3.2 percent of the rating, while adults aged 18-49 understandably contribute to only 0.4 percent of the viewership. Vampirina’s success, ushered in by Mickey Mouse and the Roadster Racers’ own triumph, snagged the #1 ranking in total viewership, succeeding across the channel’s target demographic.

Since its two-episode success, Vampirina has now amassed a 28-million-viewership. It also dominated linear TV programming with a total of 17 million and at least a 10.4 million views on its full episodes released on Youtube.



The inspiration for the show is Disney Publishing’s equally popular book series “Vampirina Ballerina” which has also been used to construct the titular character’s animated world. The book was written by Anne Marie Pace and illustrated by LeUyen Pham.

Its transfer to animation was helmed by the heads of another successful Disney Junior original animated show, Doc McStuffins, and helped by creator and executive producer Chris Nee and co-executive producer Norton Virgien.

Nicky Phelan is the director of the show, composers Michael Kooman and Christopher Dimond are in charge of songwriting, while Layla Minoui works as the show’s composer.



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